The Algorithm Has Replaced the Editor: Visibility as Power
From Gatekeepers to Gateways
Once, editors decided which voices were published, which stories led, and which images deserved the front page. That role has been quietly, almost invisibly, replaced by algorithms. They are the new gatekeepers of visibility, determining who rises and who vanishes with mathematical precision. Unlike editors, algorithms offer no rationale, no accountability, and no explanation—only outcomes.
"In the age of algorithms, visibility is no longer earned—it is allocated.”
Playing the Algorithmic Game
Brands that ignore this shift risk irrelevance. Success now depends on fluency in algorithmic logic:
Consistency over bursts: algorithms reward rhythm, not fireworks.
Engagement over vanity: signals of interaction outweigh raw reach.
Adaptation over nostalgia: what worked yesterday won’t necessarily work today.
To thrive, brands must treat algorithms not as black boxes to outsmart, but as ecosystems to harmonise with—designing content that works with, not against, the current.
