Anchor & Satellites: The Smarter Way to Plan Content
The Problem with Flat Calendars
Most content calendars look the same: 30 posts in 30 days, each carrying equal weight. The outcome? No hierarchy, no focus, and no compounding effect. Every post fights alone.
The Anchor Strategy
An anchor is a piece of content that defines the theme, message, or campaign for the period. It’s the hero: a brand film, a long-form story, a major product drop. Anchors carry the weight.
“One strong anchor can power ten satellites; ten weak posts power nothing.”
The Satellites
Around each anchor orbit the satellites: cut-downs, behind-the-scenes, Q&A snippets, memes, or user-generated responses. Satellites amplify the anchor, breaking it into formats the algorithm loves and the audience engages with daily.
